This conceptual project for the luxury fashion brand, The Row, showcases the Spring 2025 Ready-to-Wear collection through the design of a digital lookbook. Developed with the brand’s visual identity and commitment to refined minimalism in mind, the project translates The Row’s understated aesthetic into an immersive web experience.

Inspired by the structure of a calendar, the interface presents the collection through a sequence of weekly events and everyday occasions. From art fairs and business meetings to evening galas, each look is contextualized within a specific scenario, illustrating the versatility of the collection.