AGAPÉE
This brand film was created during a workshop led by creative director Stéphane Lamalle. Developed around the Mediterranean jewellery brand Agapée, the project explores generative AI as a tool for translating a brand’s identity into moving images.
The film was conceived through a combination of art direction, prompt design and AI image generation using Nano Banana with the resulting sequences assembled and refined in post-production.
A warm golden colour palette and coastal settings recall Agapée's craftsmanship and its inspiration drawn from Ancient Greece. Centred around a single recurring character conceived as the embodiment of the brand, the film showcases the jewellery while expressing the timeless, luminous and poetic qualities that define Agapée's visual identity.
