CHISPAS
This project explores the visual identity of a golden tequila brand, from field research and concept development to the final packaging design. Originating from the state of Jalisco, Chispas (sparks) is an affordable and festive spirit crafted in Mexico. The name evokes both the intensity of a spark and the sudden surge of energy associated with tequila consumption. The brand identity is centred around a stylised scorpion mascot, a symbol of the arid desert landscape and the warmth of the spirit itself.
The vibrant colour palette, combined with soft, rounded illustrative elements and typography, create a visual language that feels approachable, lively and distinctive. By balancing traditional craftsmanship and cultural references with contemporary design aesthetic, this project aims to engage consumers through warmth and character.
